Aliya Ahmed – CEO

Aliya was one of the first patrons of the Metafitnosis method when it was introduced in Islamabad by Amir Siddiqui in 2006. She became an integral part of the Metafitnosis team then, and continues to hold the current team together.

Having gone through an extreme transformation herself, Aliya is not shy of sharing the hard realities of weight-management. She uses that experience to help clients undertake and stick to their transformation journeys.

Shehryar Ahmed

Shehryar is a University of Toronto graduate who joined Metafitnosis as a client during his first summer break to beat the ‘freshman 15’, not realizing the journey he was embarking on. Since then, he had not only transformed physically, but fitness had become an integral part of his life. He worked at Deloitte in the Middle-East before deciding to move back, setup, and manage Metafitnosis in Karachi.


Saniya Kanwal

Saniya has been with Metafitnosis since 2014. She has over ten-year experience in corporate finance and is responsible for all financial reporting, management, planning and treasury activities. Echoing Metafitnosis’ values, Saniya believes that in order to lead, one must maintain a long-term perspective and never sacrificing the quality of the provided service.

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